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PR Superstar luxury property client, Huntly Hooper, takes centre stage in The Times’ property section today.
Co-Founder Ollie Hooper is pictured in the paper and talks to The Times about how property finders are not just for the super-rich.
Belgravia-based Huntly Hooper is a luxury property search agent that helps buyers find and secure prime Central London property worth £750,000 – £10 million.
Part of effective PR is having strong relationships with key journalists.
This means giving the right journalist the right story at the right time and feeding them a regular supply of useful articles, insight and comment.
If you are an entrepreneur or small business doing your own PR, how do you get started?
Either call or e-mail key journalists in your sector and invite them for a coffee or lunch.
Award-winning Property Editor Anne Ashworth, of The Times, will be meeting PR Superstar’s luxury property client Huntly Hooper later this month after we suggested a 121. We have also arranged media meetings for Huntly Hooper with The Financial Times, The Sunday Times, The Wall Street Journal and The London Evening Standard.
Such meetings get you crucial face time with journalists where you can talk about your business – importantly, always ask how you might be able to help journalists with stories they are working on too.
The Bemer Health Centre, the only wellness clinic of its kind in London, features twice in The Times in just 8 days, thanks to PR Superstar.
Journalist Nick Wyke discovers how bio-electric magnetic technology has allegedly helped tennis king Roger Federer get to the top of his game – and stay there - in his glowing report of the treatment.
Read Nick’s feature here.
Meanwhile, fellow Times journalist and former BBC Newsnight Producer, Sarah Ebner, admits to feeling more relaxed with less pain, after just one wellness session at the special clinic.
Read Sarah’s article here.
The double press success in The Times follows our full-page, national exclusive about the Bemer Health Centre in The Daily Mail, the story was also splashed across the paper’s front page, thanks to PR Superstar.
The hi-tech Wandsworth wellness clinic uses the very latest computerised magnetic technology to provide patients with relief and recovery from a whole raft of ailments, as well as boosting health and vitality, and even sports performance and libido.
After coverage in The Daily Mail, The Daily Telegraph, The Sunday Express, The Daily Express, and The News of The World, The Times is the latest national newspaper to visit and review the UK’s first ever ’salt cave,’ following our super successful PR efforts.
Contact PR Superstar on 020 8274 0807 to find out how we can secure mass media exposure for your business and help it to grow!
The Great Paywall Experiment, So Far, So Good…
The websites of The Times and The Sunday Times have fared well since a paywell was introduced last month, reports media trade magazine Press Gazette.
The two sites retained 1.6 million users in July, however, this was a fall from 2.8 million users who accessed thetimes.co.uk and thesundaytimes.co.uk in May, before paid access was introduced.
Other media are watching News International’s great paywall experiment like hawks, and may or may not follow suit depending upon how things go! So far, it looks like the gamble is paying off for media mogul Rupert Murdoch.
Tags: Paywall, Press Gazette, Rupert Murdoch, The Sunday Times, The Times, UK National Newspaper Websites | Posted in Online Media, PR Comment August 17th, 2010