Posts Tagged ‘The Wisden Cricketer’

Press Success for Lifestyle PR Client

          

Peter Slaney, former triathlete, MD of Direct Sunglasses UK and PR Superstar client, teams up with Alison Hamlett, Editor of Triathlete’s World, for a four-page special feature on sunglasses in the August edition, out now.

They review 12 pairs of sunnies and Pete gives his expert comment on eye wear and eye care, after PR Superstar arranged for Alison to visit Pete at his Hampton HQ in May.

Direct Sunglasses UK, among the top 3 online retailers for sunglasses in the UK and a designer sports sunglasses specialist, also features in top-selling sports mags Sailing Today, Running Fitness, Today’s Golfer and The Wisden Cricketer in August, again there are four-page, three-page and double page editorials, thanks to PR Superstar.

Look out for profile-raising editorial too in the October edition of Rugby World, out in early September, following PR Superstar’s lifestyle PR campaign.

Tags: , , , , , , , , , | Posted in Men's Lifestyle Magazines, National Press, Sports and Health Press July 21st, 2009

Sports Press Success for PR Superstar Client

St Kilda, the remotest part of the UK

Just days into a PR campaign to promote sports sunglasses – and PR Superstar lifestyle PR client Direct Sunglasses UK is looking forward to product placement, product reviews, expert comment and profile-raising competitions in the very best national sports magazines.

These include: Triathlete’s World, The Wisden Cricketer, Running Fitness, Today’s Golfer, Rugby World, Sailing Today, RIB International, Motorboat and Yatching, Sports Boat and RIB, What Mountain Bike, Cycle Sport, Cycling Weekly, Superbike, Airliner World, Pilot, Today’s Pilot, Go Flying! and AirForces Monthly.

The Editor of one well-known sports boat magazine will be ‘road testing’ or should we say ‘boat testing’ his sunglasses on a trip to the remotest part of the UK — St Kilda, west of Scotland’s Outer Hebrides.

Meanwhile, the Editor of AirForces Monthly plans to really put his sunglasses through their paces – while he’s working with the US Air Force in Florida!

PR Superstar is London’s No.1 PR company, our specialist PR divisions span luxury and lifestyle; healthcare, beauty and wellness; restaurants and hotels, aviation and transport; architecture and engineering; regeneration and property; and small business.

Tags: , , , , , , , , , , , , , , | Posted in Sports and Health Press May 9th, 2009