After keeping schtum for nearly 3 months, golfing superstar Tiger Woods finally stepped out of the shadows to speak publicly about his scandal-ridden private life.

Overall, he did say the right things; but his public apology was long overdue and the PR-scripted, 13-minute performance seemed robotic, disingenuous and overly long - with many viewers left wondering if he had done this only to salvage his career and hang on to big-money deals with those sponsors who haven’t yet walked away.

Family, friends and supporters filled the hand-picked press conference, which included just three pro-Woods journalists who were not allowed to ask any questions.

The carefully stage-managed – and in many people’s eyes, wholly unconvincing – affair ended with tarnished Woods tenderly embracing his mother before leaving the podium with his head bowed. Bafta anyone?

Interestingly, Wood’s wife Elin was absent from the PR circus.

Make up your own mind about the infamous Tiger Woods apology, which has drawn mixed reactions, by watching the full press conference here.