The Bemer Health Centre, the only wellness clinic of its kind in London, features twice in The Times in just 8 days, thanks to PR Superstar.
Journalist Nick Wyke discovers how bio-electric magnetic technology has allegedly helped tennis king Roger Federer get to the top of his game – and stay there - in his glowing report of the treatment.
Read Nick’s feature here.
Meanwhile, fellow Times journalist and former BBC Newsnight Producer, Sarah Ebner, admits to feeling more relaxed with less pain, after just one wellness session at the special clinic.
Read Sarah’s article here.
The double press success in The Times follows our full-page, national exclusive about the Bemer Health Centre in The Daily Mail, the story was also splashed across the paper’s front page, thanks to PR Superstar.
The hi-tech Wandsworth wellness clinic uses the very latest computerised magnetic technology to provide patients with relief and recovery from a whole raft of ailments, as well as boosting health and vitality, and even sports performance and libido.
The Mail Winning Newspaper Website War
The Mail Online continued to be the most popular UK national newspaper website in March attracting 39 million unique browsers a month and 2.25 million a day, according to Press Gazette.
Meanwhile, News International’s Times Online and Sun websites have dropped out of the monthly web audit, ahead of their move behind paywalls from June – users will be charged £1 for a day’s access and £2 for a week’s subscription for access to both papers’ websites.
Guardian.co.uk claimed second place in the audit with 1.85m unique browsers a day and 33.3m per month, the Telegraph was in third place, and Mirror Group and The Independent were a fair way behind in fourth and fifth.
In 2009, Rupert Murdoch announced he would introduce charges for all his newspaper websites, saying that News International wanted to prevent readers moving to free sites by making its content better and differentiated from other publishers. It is a bold and ground-breaking move by the 79-year-old Aussie media czar.
The jury is out over whether this kind of internet payment structure will be a recipe for commercial success, especially if the other nationals do not follow suit, but in the face of dwindling newspaper sales and resulting heavy financial losses, it is at least a step in the right direction towards protecting quality journalism for the future.
Tags: Online Media, Press Gazette, Rupert Murdoch, sun.co.uk, The Daily Mail, The Mail Online, timesonline.co.uk, UK National Newspaper Websites | Posted in Online Media, PR Comment April 27th, 2010