
St Kilda, the remotest part of the UK
Just days into a PR campaign to promote sports sunglasses – and PR Superstar lifestyle PR client Direct Sunglasses UK is looking forward to product placement, product reviews, expert comment and profile-raising competitions in the very best national sports magazines.
These include: Triathlete’s World, The Wisden Cricketer, Running Fitness, Today’s Golfer, Rugby World, Sailing Today, RIB International, Motorboat and Yatching, Sports Boat and RIB, What Mountain Bike, Cycle Sport, Cycling Weekly, Superbike, Airliner World, Pilot, Today’s Pilot, Go Flying! and AirForces Monthly.
The Editor of one well-known sports boat magazine will be ‘road testing’ or should we say ‘boat testing’ his sunglasses on a trip to the remotest part of the UK — St Kilda, west of Scotland’s Outer Hebrides.
Meanwhile, the Editor of AirForces Monthly plans to really put his sunglasses through their paces – while he’s working with the US Air Force in Florida!
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