With more cookery programmes on TV than you can shake a Le Creuset lid at, it seems we’ve all gone mad for unusual ingredients and organic foods.
It’s an exciting time for the industry. But it also means the food and drink sector has never been more competitive: product manufacturers are now fighting it out to be chosen as a TV chef’s ‘newly discovered’ ingredient. And brands are jostling for eye level shelf space in the top supermarkets and speciality food stores.
If you’re a manufacturer looking to get into a particular retail group, or a brand that’s launching a new food or drink product, or a company that specialises in niche speciality goods – a highly targeted PR campaign could get your products flying off the shelves.
I use my skills and experience in the food and drinks industry to get you coverage and get results you want, whether that’s brand awareness, or an increase in sales.
I know what makes a good story. And because I know the industry so well, I know the people that matter. So I use my trade and consumer press contacts to get you maximum exposure, and work with retail experts, celebrity chefs, and committed foodies to put you on the culinary map. I know it’s all about timing too. Getting those seasonal food and drink stories to the monthly glossies at the right time is as important as finding an interesting angle for your product.
And I use all channels available: from review websites and influential blogs to monthly magazines, daily newspapers and weekend supplements. It means I get quality PR coverage in publications like The Daily Telegraph, The Independent, The Guardian, Observer Food Monthly, The Grocer, Waitrose Kitchen, BBC Good Food, Good Housekeeping and even BBC1 Saturday Kitchen.
Call me now on 020 8274 0807 to find out how my food and drink PR services can help you or your business.