Luxury brands need to be seen in the right places including the top luxury and lifestyle magazines and newspaper columns.
Whatever luxury product, or service you offer – travel, beauty, hotels, homeware, jewellery, clothes, restaurants, or food – the luxury sector is extremely competitive. But a clever, highly targeted luxury PR campaign can give you the competitive edge. By creating an interesting angle about a new, or existing service, or pitching a product as being the ‘next big thing’, or creating a buzz about a new, or current venue, your luxury brand can go from so-so to must-have before you can say gold credit card.
What you can expect from a luxury PR campaign
Luxury brands cover a whole range of products and services. But they all have one thing in common: the need to tell stories in a compelling and honest way to an educated, discerning and demanding audience.
Stories about performance and design. About legacy and heritage. About longevity and quality. When these stories are told through innovative and creative PR campaigns, they help distinguish you from the competition, and increase brand loyalty, grow sales, and attract investment.
As an experienced luxury PR agency in London, I have an enviable roster of UK media contacts that work across lifestyle and luxury publications, newspapers and broadcast media. And I understand exactly what they’re looking for. It’s why my clients achieve coverage in The FT, GQ, Esquire, Tatler, Harper’s Bazaar, BA High Life, The Times, The New York Times and The Wall Street Journal Europe, as well as featuring on TV, radio, and influential luxury blogs.
“Jill is a one-woman phenomenon. The most professional and capable PR person I have ever had the privilege of working with. She gets results far above expectations and still has time to look after the little details. I cannot recommend her highly enough to anyone who wants to raise their profile or generate impactful exposure.” – Tobias Kormind, founder & CEO, 77 Diamonds
Luxury PR Success Stories
I was asked by Europe’s largest online diamond jeweller to deliver mass media coverage for the 77 Diamonds brand as well as entrepreneur PR for the founder, Tobias Kormind. By giving journalists a rare glimpse into the luxury world of the diamond industry, I secured extensive coverage including The Sunday Times, The Mail on Sunday, The Daily Telegraph, and The Guardian as well as BBC News and ITV’s This Morning. Read more.
I was appointed to launch Balsam Hill in the UK, raise the brand’s profile, generate credibility and drive sales of this luxury product in the run-up to Christmas. TV coverage was secured on some of Britain’s biggest shows including ITV’s The X Factor and The Jonathan Ross Show and in every major interiors magazine, from Conde Nast’s House & Garden to Ideal Home. Read more.
How can luxury PR services help your brand?
I get you into the places that matter
