When it comes to raising the profile of men’s brands, we’ve moved on from the days of bikini-clad babes draped over a product. Fortunately. Modern men feel as uncomfortable about the ‘sex sells’ phenomenon as women do. And it turns out, sex doesn’t sell anyway.
Men’s brands must avoid outdated clichés and stereotypes and connect with men emotionally. And that means being authentic, and simply talking about the product in an open and honest way. ‘This will make you a better man’ hyperbole should be avoided at all costs.
For good PR coverage, men’s brands shouldn’t be afraid to associate themselves with issues that affect men directly, from mental health to sexual health, as long as it’s done in a sensitive manner.
From fashion, grooming and watches to traditionally male-centric products like cigars and whisky, I achieve coverage for the biggest brands in the business by focusing on heritage, by using storytelling and by being transparent and authentic – all of which appeal to the modern man tribe.
By presenting your brand as confident, engaging and honest, I secure positive articles, interviews and reviews that appear high on the search engine results page. And achieve outstanding coverage on the massively popular LADbible site, as well as via more traditional and luxurious routes such as GQ, ShortList, Men’s Health, Mr Porter, Esquire and Sunday supplements like The Sunday Times Style.
I create a buzz around your brand and product that gets people talking and sharing.
Find out more about PR services specifically for men’s brands. Call now on 020 8274 0807.