In the past, CEOs, entrepreneurs and business managers used to enjoy relative anonymity, and let their brands speak for themselves. Not any more. 24-hour news coverage and the rise of social media have brought the people behind the brands to our attention, and we’re hungry to find out more.
But without a strategic plan in place, or the correct training and guidance, it can have disastrous consequences. How many successful brands have come undone because of an ill-timed, or ill-conceived comment on Twitter from their CEO?
With accountants to look after your finances and lawyers to handle your legal affairs, it makes sense to employ the services of a personal publicist to work with you on your personal branding.
Personal PR activity can help you build your reputation, gain exposure within your industry, change public opinion and manage a crisis if things go wrong. It can help shine a spotlight on your business. And ensure the message you’re communicating is powerful and consistent.
Before I start any personal PR activity, I spend time getting to know you and your skillset and discovering what you want to achieve from a personal PR campaign. How did you get where you are today? What makes you unique and what are your strengths? What remarkable story do you have to tell?
How are you currently perceived in your industry? How would you like to be known? Do you want to be the go-to expert on TV and a ‘talking head’ for your industry? Or a regular speaker at conferences? Or would you rather see yourself in the business pages of the broadsheets? Or raise your social media profile and online presence significantly?
Acting as your personal press office, I use key editors, producers and journalists to build your profile on TV, in print and online, and keep you ahead of the competition.
To date my personal PR clients have appeared in The Financial Times, The Sunday Times, The Times, The Daily Telegraph, Vanity Fair, Vogue, GQ and Esquire, and on the BBC, ITV, Channel 4, Channel 5, Sky News, and CNN – to name a few.
Call me now on 020 8274 0807 to talk about personal PR activity that will raise your profile and showcase your personal brand.