Planning and Managing your PR Campaign: Let the fun begin

All PR campaigns begin with the question ‘what are the aims of this PR campaign?’ Once that’s been established, we put together a strategic plan of action which includes:

Establishing target audiences
Deciding the key messages
Planning PR tactics
Creating a target media hit list
Planning month by month activity
Evaluating coverage

Once we’ve established your target audience and key messages, PR Superstar decides how we’re going to get your message across and what’s the best medium to use. (This is the bit we’re really good at.)

We’ll create a target media hit list of magazines, newspapers, TV channels, radio stations, online publications and blogs, which are likely to be interested in your product or service.

And then we’ll send out well-written and attention grabbing news releases which create a buzz about your story. But PR campaigns are more than just news releases. It’s likely your PR campaign will also include some of the following: interviews; opinion articles; case studies; expert comment; feature placements; press briefings; PR stunts; events; newsworthy surveys; product reviews and product placement; photocalls; and competitions.

Over the course of your PR campaign, we’ll let you know what we plan to do on a month by month basis. And we’ll have regular evaluation meetings to ensure your PR campaign is achieving the results you want.

Want to talk about PR campaigns that work? Get in touch. Or browse the PR blog for our latest PR success stories.

Our Services

One-off PR Projects and Product Launches
Ongoing PR Campaigns
Online PR
PR Crisis Communication

PR Superstar® - 16 Pembridge Avenue, Twickenham, London, TW2 6AE
Tel: +44 020 8274 0807 - Email: - Sitemap