Rodial and NIP+FAB

Brief:
Entrepreneur and self-made millionaire Maria Hatzistefanis, Founder and President of global skincare brands Rodial, and Nip + Fab, handpicked PR Superstar to handle her personal PR and brand PR. In just 11 short years, Rodial has become a worldwide phenomenon and cornered an impressive 2% of the ferociously-competitive £800 million luxury skincare market in the UK, thanks to high-performance beauty products that are heralded as a natural alternative to cosmetic surgery and combine nature with science. A 2% share is no easy feat when it is a marketplace dominated by iconic superbrands, such as Estee Lauder, Lancome and Chanel. With revenue doubling every year, a turnover of £15 million in 2011 and regular PR in the likes of Vogue, Maria wanted to grow her personal and brand profiles specifically in the UK business press.

Solution:
PR Superstar created a three-pronged PR plan of attack: a 'personality-led' feature placement campaign in the business sections of the quality national newspapers heralding Maria as a rising star in the entrepreneur world; a thought leadership PR programme in specialist business and entrepreneur magazines with Maria sharing her invaluable business insight and experience; and 'talking head' and guest expert opportunities on business-specific TV programmes. In our PR materials, we emphasized Maria's business credentials - we talked about how she had single-handedly turned her business, which she started in a tiny home office, into a multi-million pound global business empire, with Rodial products selling in over 1,500 luxury stores - including Harrods, Harvey Nichols and Selfridges in the UK – and in 35 countries. PR Superstar highlighted how Maria had cleverly created revolutionary products with distinctive marketing, such as the famous anti-ageing 'Snake Serum.' We added pizzazz to the business story by revealing that Rodial has a cult following among A-List celebrities and drew comparisons with other well-known women entrepreneurs such as Net-A-Porter Founder Natalie Massenet and Tamara Mellon, Co-Founder of Jimmy Choo.

Coverage achieved so far:
In addition to BBC News business programme Show Me the Money, coverage ranged from half page to double page features on Maria and her companies in The Financial Times, The Sunday Times, The Mail on Sunday, The Sunday Telegraph, The London Evening Standard, City AM, Management Today, Start Your Business, MoneyWeek, Business Review Europe, Dow Jones-owned Financial News, Director, EN magazine, Business Today, New Business, Business XL, Business Matters and Today's Business Woman. PR Superstar also secured coverage in the business sections of Coutts and Stylist magazines. Using our journalist contacts, Maria is now on the shortlist to star in CNN International’s business series ‘The Boss' which follows three world-class business leaders in a number of groundbreaking, innovative, industry-leading companies in London, New York and Hong Kong.

www.rodial.co.uk • www.nipandfab.com

Testimonial:
"I hired PR Superstar on a PR Project and have been very impressed with the results. PR Superstar understood the brief very well and came up with a lot of good ideas and then followed through until the leads materialised. I would highly recommend PR Superstar if you are looking for a PR company to get you results!"
Maria Hatzistefanis, Founder and President, Rodial, and Nip + Fab

Entrepreneur Maria Hatzistefanis has now asked PR Superstar to carry out a second PR campaign to promote her brands in the US, following our successful PR work in the UK.

Diamond Manufacturers

Brief:
After being bitterly disappointed by other PR agencies that failed to deliver, Diamond Manufacturers hired PR Superstar - and couldn't believe the difference in attitude and results! We were briefed by Founder and CEO Vashi Dominguez to deliver outstanding media coverage, both in terms of quality and quantity, in the London and national press, and high-profile business and consumer magazines, to help raise awareness about Diamond Manufacturers, a fast-growth online diamond business, with a current £5M turnover and a projected £10M in 2013. TV would be an added bonus! From a choice of thousands of diamonds and hundreds of settings, their customers can compose their very own jewellery and receive it through the post within 24 hours. Rings range from £500 to £50,000. Diamonds can also be purchased online for investment.

Solution:
PR Superstar quickly pulled in the results, with multiple profile pieces on CEO Vashi Dominguez in the London and national media, including many full-page and double page spreads - he also appeared before audiences of millions on national and international TV, from the BBC to Sky News, and CNN to CNBC. We pitched Vashi and his diamond jewellery ecommerce business, based in London's jewellery quarter in Hatton Garden, as taking on US jewellery giant Tiffany's, with prices that are up to 80% less than those on the High Street. PR Superstar also highlighted Vashi's expert status and personal story, talking about how the former law student self-studied diamonds and toured the world's diamond centres, from Antwerp and Mumbai to Tel Aviv and New York, to break into the tight-knit diamond industry in his early 20s. To prick the interest of journalists, we created 'Diamond Masterclasses' so they could learn about diamonds and the all-important 4Cs. We encouraged further media coverage with impressive statistics such as the global price of diamonds increasing by up to 30% last year, and by up to a further 40% in 2012, beating nearly all other forms of investments hands down!

Coverage achieved so far:
Metro, City AM, The London Evening Standard, The Daily Mail, The Mail on Sunday, The Times, The Sunday Times, The Financial Times, Huffington Post, Yahoo!, ITV, Channel 4, Sky News, CNN, CNBC, Bloomberg TV, BBC Breakfast TV, BBC News, BBC Radio 5 Live, Dow Jones, Bloomberg Businessweek, MoneyWeek, Management Today, Director, Wired, Cosmopolitan, Marie Claire, Red, Tatler...our PR work continues!

www.diamondmanufacturers.co.uk

Testimonial:
"Jill is a true PR Superstar, she really could have not chosen a better name for her company. It really is a breath of fresh air to find someone who has the know-how, ethics of the highest order, and a passion for delivering results that is second-to-none. Many PR agencies talk the talk, but PR Superstar walks the walk, they don't market themselves as the best PR agency because those who are the best don't need to brag about it. Our business is quite unique as we sell luxury products online and I always look for people that simply get it, and Jill gets it and then some. The fact that Jill has achieved better coverage for us and other companies than many of the flashy PR agencies in the West End speaks volumes. We are on a fast growth phase, and PR Superstar is an integral partner on that growth. I look forward to continue our business relationship for many years to come."
Vashi Dominguez, Founder and CEO, Diamond Manufacturers

Diamond Manufacturers have hired PR Superstar for a third PR campaign and have doubled the amount of time we work for them!

Pinnacle Proactive

Brief:
Pinnacle Proactive wanted a high-profile public relations campaign to promote their new Charisma Weekend Workshop. The class is aimed at human resources professionals, people selling products and services, individuals with an interest in communication and personal development, and those who want to improve their performance at work. On the course, Pinnacle Proactive's Managing Director Richard Reid - a Harley Street psychotherapist and former therapist at world-famous celebrity rehab clinic The Priory - promises to unlock the age-old secrets to charisma, that mysterious, mesmerizing power that attracts admiration and adoration. Richard says he can teach people how to master the ‘magical’ quality and unleash that elusive ‘wow’ factor – enabling them to get what they want, from whom they want.

Solution:
PR Superstar billed the event as the UK's first ever 'Charisma Masterclass' and transformed Richard from Mr Reid into 'Mr Charisma.' Press releases were tailored for the local, regional, national and specialist trade journals. They included information such as ‘Top 5 Tips: How to be Charismatic’ and ‘Top 5 Charismatic People of All Time.’ Journalists were invited to have their own 121 'Charisma Masterclass' with Richard to generate pre-publicity in time for the first class, with invitations for journalists to attend the actual 'Charisma Masterclass' itself to generate media coverage for subsequent classes. Different angles were given to the Charisma story, including sex and relationships, career, health, HR, celebrity, communication and personal development, and so on, depending upon the type of publication.

Coverage achieved so far:
BBC Breakfast TV (national exclusive), BBC Radio Five Live, BBC2 Working Lunch, BBC Radio 2's Chris Evans Show, The Times, The Financial Times, The Sunday Telegraph, The Observer, The Daily Express, The London Evening Standard, City AM, The London Paper (regional exclusive), Esquire, Men’s Health, Growing Business, Psychologies, Cosmopolitan, Zest, Natural Health, Financial Management, Director Magazine, Management Today, People Management, Personnel Today, The Recruiter, Human Resources, The Richmond and Twickenham Times, The Richmond Magazine, The Richmond Informer, Kingston Time and Leisure…

www.pinnacleplus.co.uk

Testimonial:
"We were featured on national TV and radio, and splashed across the regional and national press soon after we started working with PR Superstar!"
Richard Reid aka ‘Mr Charisma’, Managing Director, Pinnacle Proactive

Following a successful PR campaign, entrepreneur Richard Reid has engaged the services of PR Superstar on a retainer basis.

The Allergy & Asthma Clinic (‘Salt Cave’)

Brief:
To gain media exposure for this newly-launched clinic, to give it a regional and national profile and to reach out to target audiences in particular. The hi-tech and therapeutic clinic can bring massive relief to millions of people, particularly children, suffering from a wide range of respiratory conditions and allergies, including asthma, pneumonia, hay fever, bronchitis, sinusitis, cystic fibrosis, eczema and psoriasis. The clinic can also alleviate stress, combat sleeping disorders, improve general well-being and enhance sports performance for athletes.

Solution:
A multi-pronged PR attack was launched, targeting London and national press, children’s media, women’s and men's health and lifestyle media, and sports media. PR Superstar labelled The Allergy and Asthma Clinic as the UK’s first ‘salt cave.’ In all publicity, the ‘cave’s’ many therapeutic and sports performance-enhancing benefits were stressed, along with its remarkable success rates and the high numbers of UK people currently suffering from asthma and allergies; as well as the fascinating history and heritage surrounding salt therapy. Interviews with the clinic’s medic were offered to support its claims. Journalists were invited to ‘test-drive’ the ‘salt cave’ for themselves.

Coverage achieved so far:
The Daily Mail (a front page and full inside page national exclusive), The Sunday Telegraph, The Sunday Times, The Times, The Sunday Express, The Guardian, The Mail on Sunday, The News of the World, The London Evening Standard (the regional exclusive), City AM, London Lite, CNN, ABC News, BBC1 Newsround, Tatler, Vogue, Attitude, Zest, Well-Being Magazine, Health and Fitness, Women's Fitness, Rugby World, Dive, whereandnow.com, quirkyguide.com, First News, Junior, Marie Claire, Psychologies, www.allaboutyou.com Natural Health, Top Sante, That’s Life, What Mountain Bike, Running Fitness, Women's Running, Wandsworth Guardian…

www.saltcave.co.uk

Testimonial:
"PR Superstar generated hundreds of inquiries and bookings for our new business through mass media exposure, including an exclusive front page story in The Daily Mail. PR Superstar played an important part in helping us to become established and successfully grow our business with coverage in regional and national newspapers, including The Times, The Sunday Times, The Sunday Telegraph, The Guardian and The Mail on Sunday, as well as coverage in magazines, on-line and TV, including the BBC and CNN."
Sofia Benke, Director, The Allergy and Asthma Centre.

After our PR campaign brought hundreds of new clients through their door, the 'salt cave' have asked us to PR their clinics across the UK and worldwide. They have also sent many referrals our way.

Cook and Waiter

Brief:
Start-up catering company Cook and Waiter approached PR Superstar to handle a PR campaign after researching London PR companies and being impressed both with our results and attitude. Owner and Managing Director Paul Squire wanted high-profile media coverage in London and national quality titles to highlight their 'dining-at-home' experience, where they send gourmet chefs and dashing waiters into the homes of well-heeled individuals to cook and serve high-end restaurant-quality cuisine. As a start-up business and having recently moved to the UK after running a successful catering firm in Sydney, Australia, Paul wanted press coverage to give West London-based Cook and Waiter immediate credibility, as well as to raise their profile among target audiences in the City.

Solution:
PR Superstar approached target media with a number of editorial options, including the chance to carry out reviews of Cook and Waiter's 'dining-at-home' experience, as well as PR Superstar working with Paul Squire to generate stylish, original and on-trend recipe ideas; expert food and drink tips for meals and parties, as Christmas and New Year 2012 was on its way; and high-profile competitions with the' dining-at-home' experience as a star prize. We highlighted Cook and Waiter's celebrity connections, with the luxury caterers having created private parties for the likes of uber-chef Jamie Oliver. Glowing headlines generated for Cook and Waiter included "five-star feast," "bespoke banqueting," and "new breed of caterer." Coverage included many full-page features and even a five-page glossy feature on Paul positioned as a young food entrepreneur.

Coverage achieved so far:
Esquire, GQ, Monocle, Marie Claire, Vanity Fair, Harper's Bazaar, Cosmopolitan, Stylist, Elle Decoration, Country & Town House, The Mail on Sunday, The London Evening Standard, City AM, Square Mile, Surrey Life, Director, Start Your Business.

www.cookandwaiter.com

Testimonial:
"Jill has been a great support to the growth of Cook and Waiter. From the first meeting, Jill was able to work with our brief and was driven to delivering great results in a short space of time. One of the main differences with PR Superstar is that you get to deal directly with the boss and Jill is passionate about securing great coverage. We got some brilliant PR during our campaign and I'd highly recommend PR Superstar to anyone else looking for great exposure for their business."
Paul Squire, Founder and Managing Director, Cook and Waiter

PR Superstar looks forward to working with Cook and Waiter again soon!

CRCC Asia

Brief:
Following a personal recommendation by a PR Superstar client, international recruitment company CRCC Asia hired PR Superstar to help grow awareness of their services in America. They wanted to achieve in-depth and high-impact coverage in specific US business media. With offices in London, Beijing, Hong Kong, Shanghai, San Francisco and Pennsylvania, CRCC Asia specialises in connecting China and the global community, through consulting, intensive courses and internships. The company is one of the world’s leading organisers of internships in China for graduates. Mandarin-speaking entrepreneur and CRCC Asia Co-Founder Edward Holroyd Pearce tasked PR Superstar with generating media coverage about their China Internship Programme on an initial project-basis.

Solution:
PR Superstar's press release reflected the wider trend of disillusioned young job hunters having to pack their bags and travel abroad to get CV-boosting work experience. In the release, we included statistics from CRCC Asia such as they predicted that around 20,000 young people globally would travel to China for work experience in 2011, with CRCC Asia seeing demand for their China internships rocket by 300%. CRCC Asia helped us to put together case studies of graduates from the US and Europe who had completed internships in Beijing and Shanghai across a range of industries from law and finance, to fashion and global charities, that the press could interview. PR Superstar stressed CRCC Asia's credentials, emphasising partnerships with the likes of KPMG, The Institute of Chartered Accountants, and Tsinghua University in Beijing. With CRCC Asia headquartered in London, PR Superstar also fed our press release to business journalist and Editor contacts in the UK.

Coverage achieved so far:
The Wall Street Journal, Bloomberg Businessweek, Bloomberg Television, Bloomberg Radio, Fox News, The Economist, The Financial Times, Voice of America Radio, Voice of America Online, The Huffington Post, The San Francisco Chronicle, China Daily, The Sunday Times, and BBC.

www.crccasia.com

Testimonial:
"PR Superstar have done a fantastic job for us. We've achieved media coverage in exactly the right places within a great timeframe and PR Superstar are never too busy to give us their attention or follow up. I'd be happy to extrapolate on this endorsement for anyone who needs it, but I certainly recommend PR Superstar, and although it's gimmicky, they have actually lived up to their 'PR Superstar' concept!"
Edward Holroyd Pearce, Co-Founder and Managing Director, CRCC Asia

CRCC Asia have asked PR Superstar to promote further news and activities.

The Leadership Theatre

Brief:
The Leadership Theatre, which inspires high performance for individuals and organisations through a unique combination of 21st century business psychology and theatrical techniques, wanted journalists on key national media to attend one of their up-and-coming events, The Director's Cut, being staged at the prestigious Lamda (London Academy of Music and Dramtic Art). The three-day course is aimed at CEOs, Directors and high-flying senior/junior managers. The Leadership Theatre wanted high-profile coverage to drive interest and bookings among their target audiences for future events.

Solution:
PR Superstar leaped into action, drawing on existing business journalist contacts on the national press, as well as new. We emphasised how the event was a UK and world-wide first for leadership training and invited journalists to not just observe the event - but take part in it too, which The Sunday Telegraph, the BBC and The Spectator agreed to do! Award-winning writer and actress Pauline Melville flew in from the US to attend the event and write a feature for The Financial Times.

Coverage achieved so far:
The Financial Times, The Sunday Times, The Sunday Telegraph, The Mail on Sunday, The Spectator, CEO Today, BBC Online, BBC Newsnight and BBC World Service signed up to attend the Director's Cut event; there was also further interest from The Guardian, The New York Times, City AM, Time magazine, People Management, Strategic Communication Management and Reader's Digest.

www.theleadershiptheatre.com

Testimonial:
"PR Superstar very quickly understood and captured the essence of our business, giving us good advice about the type of PR that would be most useful. They are friendly and approachable, and continually keep us updated, it feels like they are part of our business. They are always happy to go the extra mile and after delivering top-level coverage for us in the likes of The FT, The Sunday Times and The Sunday Telegraph, I have no reservations in recommending them."
Clare Amos, Director, The Leadership Theatre

The Leadership Theatre are staging a second leadership event which they have asked PR Superstar to promote.

Huntly Hooper

Brief:
Huntly Hooper are a Belgravia and Chelsea-based luxury property finding company for London's elite and super wealthy, run by chartered surveyor and property entrepreneur Ollie Hooper. At the end of 2010, Huntly Hooper approached PR Superstar - after we were recommended to them by another PR Superstar client - to carry out an initial PR project to quickly raise their profile and grow their reputation among avid readers of both the property and money pages of the top-tier UK national newspapers and London press. Longer-term PR would be carried out in 2011 if PR Superstar delivered results!

Solution:
PR Superstar brainstormed innovative story ideas to fire the interest of Property and Money Editors on the quality national press. Our feature ideas included a map of 'new' Central London annotated to show what nationalities live where and why, such as Americans in Notting Hill, Russians in Knightsbridge and Italians in South Kensington, together with round figures of how much they spend on property in the capital. Other PR Superstar story ideas included how property-hungry bankers would be spending their £7 billion worth of bonuses in the New Year. Huntly Hooper provided journalists with insight and comment, as well as interesting statistics and facts. Never one to rest on our laurels, PR Superstar also targeted highly-respected and influential international media, such as The Wall Street Journal and Forbes business magazine. We furthermore arranged media meetings between Huntly Hooper and key national and London Editors and journalists to help forge strong working relationships and generate further coverage.

Coverage achieved so far:
The Times, The Sunday Times, The Sunday Telegraph, The Financial Times, The Guardian, The Wall Street Journal, Forbes, Financial News and The London Evening Standard. Media meetings arranged with Property and Money Editors and Journalists on The Times, The Sunday Times, The Daily Telegraph, The Sunday Telegraph, The Financial Times, The Wall Street Journal, Financial News,The London Evening Standard and City AM, including award-winning Editor Anne Ashworth, of The Times' Bricks and Mortar property supplement.

www.huntlyhooper.com

Testimonial:
"PR Superstar did a great job for my company by introducing us directly to key journalists on national media, as well as getting high-profile media coverage in all our target publications, from The Financial Times to The Wall Street Journal. We are extremely happy with the results that PR Superstar delivered and the great care and effort they put into their work. PR Superstar is highly recommended."
Ollie Hooper, Owner and Director of Huntly Hooper

Huntly Hooper are interested to work with PR Superstar on a retainer - in the meantime, they have referred us to other companies in need of good PR, and we're now PR'ing them too!

Ecology

Brief:
Ecology, an upmarket, stylish and sustainable homeware brand was launched in the UK and Eire in January 2011 - PR Superstar was hired to create a home interiors PR campaign to raise awareness about the brand, its philosophy and range of products. Ecology uses eco-friendly materials and processes in the manufacturing of its kitchen products and packaging, including sustainable forestry practices and biodegradable materials. As well as creating buzz in the media, Dexter and Sloane, sole distributors of Ecology in the UK and Eire, wanted high-profile press coverage to support product sales in leading retailers including John Lewis, Waitrose, Selfridges and Fenwick.

Solution:
PR Superstar immediately hit the phones to the homes and interiors press, specialist food magazines, women's lifestyle media, and national newspapers. Journalists were provided with quality product images, as well as well-written press releases telling Ecology's story and highlighting the brand's USPs, together with full product information and stockist details. Product samples were also offered, with publications such as BBC Good Food and the eponymous Jamie Oliver magazine biting our hands off! Journalists were directed to Dexter and Sloane's website to check out their full range of products. PR Superstar pushed for product placement, product reviews and wider stories on the ecologically-sound home interest brand itself.

Coverage achieved so far:
Elle Decoration, House & Garden, Grand Designs, Livingetc, Country Homes & Interiors, Ideal Home, Real Homes, BBC Good Food, BBC Easy Cook, Jamie Oliver magazine, Eat In, The Times, The Daily Telegraph, The Daily Mail, Period Living, Cook Vegetarian! Beautiful Kitchens, Your Home, Period Homes & Interiors, House Beautiful.

www.dexterandsloane.co.uk

Testimonial:
"We began working with PR Superstar in January 2011. We are delighted with the quality and professionalism of their work - and the results they achieved for us in a short space of time. Throughout the year, PR Superstar secured high-profile coverage in all the top glossy home interiors and food magazines, including Elle Decoration, Livingetc, BBC Good Food, House & Garden, and Grand Designs. We look forward to working with PR Superstar in 2012 too!"
Richard Dexter, Managing Director of Dexter and Sloane, sole distributors of Ecology in the UK and Eire.

After working with Ecology throughout 2011, PR Superstar's services have been retained in 2012 too!

Positive Health Strategies

Brief:
With record levels of workplace stress, anxiety and depression costing British business £26 billion a year, a world-beating specialist health consultancy, Positive Health Strategies, is giving UK business performance a much-needed boost - by creating healthy workplaces. Positive deliver practical strategies that improve physical, mental and emotional well-being, increase motivation, and build resilience in individuals and teams, using a unique framework of cutting-edge, evidence-based health psychology, neuroscience, medicine, exercise and fitness, and diet and nutrition. Positive wanted PR Superstar to carry out a PR project to highlight their recent work with Grant Thornton, the UK’s fifth largest accounting firm, in top-tier business and HR media.

Solution:
Details of the Grant Thornton case study, together with expert comment from Positive’s Director, Dr Brian Marien, and Grant Thornton’s National HR Director, were sent to journalists and Editors on leading regional and national business and HR media. We invited journalists to have 121s with globally-renowned psychologist Dr Marien at his Temple Avenue HQ – which The Economist’s Management Editor accepted - where he could talk through and demonstrate some of the ground-breaking strategies and techniques used to boost performance in the UK corporate world. PR Superstar offered phone interviews with Dr Marien to time-sensitive journalists. Interesting and useful statistics and research was also made available to the media.

Coverage achieved so far:
The Sunday Times, The Financial Times, The Economist, People Management, Personnel Today, Occupational Health, Employers’ Law, City AM.

www.positivehealthstrategies.com

Testimonial:
"We were delighted with the levels of media coverage achieved by PR Superstar, including large features in The Sunday Times, The Economist and The Financial Times. Well done and thanks again for all your hard work on our behalf,"
Dr Brian Marien, Director, Positive Health Strategies

Positive will be working with PR Superstar on several new exciting projects - in the meantime, they have referred us to other companies in need of good PR, and we're now PR'ing them too!

Jet Connections

Brief:
Executive aircraft management company, Jet Connections, hired PR Superstar to raise awareness of their new private jet scheme. Thanks to the London Oxford Airport-based company, business aircraft owners struggling to cover their costs now have an alternative to traditional aircraft management through the new Non-Equity Sharers (NES) programme. Jet Connections is offering to find up to three people or companies to share use of an aircraft with the owner by dividing the fixed operating costs and making each owner responsible for their own individual flight hour costs. Jet Connections briefed PR Superstar to generate awareness of the scheme in aviation trade media, as well as consumer media in the UK.

Solution:
PR Superstar gave the Jet Connections press release a timely 'news hook' around the NES scheme being launched on the back of the UK's ecomonic woes - at a time when jet owners were struggling to cover their exorbitant costs, and to enable business people to enjoy the benefits of full jet ownership for a fraction of the cost, in these tough economic times for all. For the consumer media, we focused our PR on the 'ultimate boys' toy' being more accessible than ever before, thanks to the pioneering NES programme. To help bring the story to life, we included figures such as a NES member could enjoy 100 flying hours in a multi-million pound luxury private jet, with their own dedicated pilot and crew, from just £190k a year. We also drew financial comparisons with chartered jets, where business people would typically pay tens of thousands of pounds more per year than with NES. Committed to 'going the extra mile' for clients, we targeted not just UK media, but international too, to great success, achieving media coverage in US, European and Middle Eastern aviation trade media, as well as top international business titles like The Financial Times.

Coverage achieved so far:
The Financial Times, The Wall Street Journal, GQ, The Sunday Times, Coutts magazine, Financial News, Square Mile magazine, Business Jet Traveler, Flight Global, Flight International, Aviation International News, Arabian Aerospace, Charter X, European Business Air News, Handbook of Business Aviation.

www.jetconnections.co.uk

Testimonial:
"What word best describes Jill and her company PR Superstar? Fantastic? Efficient? Outstanding? Resourceful? Try all of the above! I approached Jill in early 2011. Following a brief telephone conversation I was instantly won over with Jill's warm personality and undeniable skill set. Jill delivered above and beyond what was expected with ruthless efficiency and punctuality. I honestly could not have been happier with the results and would not hesitate for one moment in recommending PR Superstar. If you want guaranteed ROI and unrivalled publicity then PR Superstar is the ONLY place you need to go!"
Tariq Deir, Director of Operations, Jet Connections

Before our first PR campaign had even finished, Jet Connections had contacted PR Superstar about a second project they would like us to PR.

Verve

Brief:
As recently-elected Prime Minister David Cameron urged Britons to start their own business and help build a more entrepreneurial economy, a leading brand consultancy penned a new book for entrepreneurs and SMEs about how to create the perfect brand for their business. Published by Hodder Education, 'Create the Perfect Brand' explains how building a brand around a business will prove to be a valuable asset. Dynamic husband-and-wife branding duo Paul and Julia Hitchens are the book's authors and during their combined 40 years experience have worked with global brands, including Virgin Atlantic, Saab and the Design Council, as well as many start-ups and entrepreneurs. The couple, who are Founding Partners of Surrey-based brand consultancy Verve, enlisted the help of PR Superstar to raise their book's profile in the national business press on a project basis.

Solution:
PR Superstar created a press release with a newsworthy 'hook' to promote the new book - advising businesses how not to become the next 'Susan Boyle' brand. It said that many start-ups and SMEs are 'Susan Boyle' brands - before the singing sensation's make-over that is - they have a great product, but poor presentation. Our release contained fascinating facts about branding, such as the legendary investor and billionaire, Warren Buffet, considering the brand first when investing in businesses, the management team second, and a strong balance sheet third. Along with key information about the book and biographies of Julia and Paul, PR Superstar offered book reviews, branding case studies, and thought leadership articles to target journalists.

Coverage achieved so far:
Full page features in two issues of the UK’s top-selling magazine for entrepreneurs and new businesses, Start Your Business; Director magazine, Management Today, New Business, Business Insider, EN magazine, Growing Business, The Guardian, The Daily Express, BBC, ITV and The Independent. Nine Editors requested copies of the 'Create the Perfect Brand' book for reference purposes and future articles, including Business Editors at The Sunday Times and The Mail on Sunday.

www.verve.co.uk

Testimonial:
"In September 2010, brand consultant Paul Hitchens and I hired PR Superstar to PR our book 'Create the Perfect Brand,' which had just been published by Hodder. PR Superstar really are PR Superstars, they are dynamic, hard working and they get results. They open doors, create opportunities and are a pleasure to work with. We thoroughly recommend PR Superstar and will be working with them on other projects."
Julia Hitchens, Co-Founder and Account Director, Verve

Verve will be working with us on other PR projects in the near future - and have happily recommended PR Superstar to their own clients.

One Element

Brief:
To give One Element, London’s leading outdoor fitness specialists, a regional and national media profile, drive awareness of its range of services among target markets and help win new clients, to fund further business growth. This was One Element’s first foray into PR, having previously used advertising and other marketing which brought little in the way of useful results.

Solution:
PR Superstar launched a local, regional and national public relations campaign, focusing on One Element’s USPs, such as their rugby-influenced Training in the Park fitness sessions that are unique in the UK, the fact that many of their elite trainers are former rugby players for top English teams and include an Olympian, that they are the official training partner for the high-profile Blenheim and London Triathlons, and a large number of their members are ex-gym junkies who reflect the growing UK trend of shunning gyms in favour of group outdoor exercise. PR Superstar arranged for many journalists and Editors – and even a celebrity – to have 121 personal training with One Element and then write about it, charting their progress, in a series of weekly and monthly features. They were also invited to Training in the Park sessions at locations across London. The Editor of Runner’s World was coached by a former top UK triathlete, who now works for One Element, thanks to PR Superstar.

Coverage achieved so far:
The Daily Telegraph (a series of features every week for 10 weeks), The News of the World’s Fabulous magazine (a double page exclusive), The Sun, The Mail on Sunday’s YOU magazine, Vogue, Harper’s Bazaar, Tatler, Marie Claire, Men’s Health, Health and Fitness, Triathlete’s World (a series of three features over the summer), Runner’s World, Rugby World, BBC TV London, BBC Radio London, Radio Jackie, The London Evening Standard, City AM, South London Press...

www.one-element.co.uk

Testimonial:
"I can't recommend PR Superstar highly enough. They are very well connected within the media industry, work hard and get great results. I'm beginning to believe that PR is the most cost-effective form of advertising and marketing you can do."
Tom Marien, Managing Director, One Element Limited

After a successful PR campaign, One Element's MD recommended PR Superstar to his dad and we have PR'ed his company too! They have both sent many referrals our way.

Direct Sunglasses UK

Brief:
Retail giant Direct Sunglasses UK is among the top 3 on-line sunglasses retailers in the UK and is a specialist for designer sports sunglasses, selling premium brands such as Oakley, Prada Sport, Vuarnet, Serengeti and Rudy Project. Managing Director Peter Slaney set PR Superstar the task of gaining exposure specifically across the national sports media to drive brand awareness of Direct Sunglasses UK and ultimately, sales of sports sunglasses.

Solution:
Using a public relations mix of product placement, product reviews, expert comment on eye wear and eye care, and profile-raising competitions, PR Superstar set about securing coverage in the very best national sports magazines, including many 4-page, double page and full page editorial spreads. The PR offensive was launched in spring, just in time for the national sports magazines which work 3 months in advance and were planning their summer editions.

Coverage achieved so far:
Triathlete’s World, Runner's World, Running Fitness, The Wisden Cricketer, Today’s Golfer, Sailing Today, Motorboat and Yatching, RIB International, Sports Boat and RIB, www.tri247.com AirlinerWorld, Airforces Monthly, Pilot, Go Flying! Today’s Pilot, Superbike, Cycling Weekly, Cycle Sport, What Mountain Bike and Rugby World. PR Superstar also went the extra mile and secured entrepreneur features on Peter Slaney aka 'Mr Sunglasses' in the business sections of The Mail on Sunday and The Sun.

www.directsunglasses.co.uk

Testimonial:
"PR Superstar does exactly what it says on the tin! Their work drives awareness and sales."
Peter Slaney, Managing Director, Direct Sunglasses UK

Following a successful PR campaign, Direct Sunglasses UK have asked PR Superstar to carry out further PR work.

Cherry Woods Skin Clinic

Brief:
Cherry Woods is a celebrity facialist, luxury skincare expert and holistic massage therapist, with her own exclusive skincare clinic in Richmond, London. Before teaming up with PR Superstar, her clinic had only enjoyed local media coverage. Her brief was to get Cherry Woods Skin Clinic on to the pages of the UK's top fashion, style and beauty magazines and into the national newspapers to drive awareness and enhance her standing as a leading beauty expert. In particular, Cherry wanted high-profile media coverage of her latest collection of signature facials 'The Bloom' aimed at connoisseurs of luxury facial treatments.

Solution:
PR Superstar invited the UK's best-known and highly-revered Editors, Beauty Editors and Beauty Directors from top-tier press to Cherry's London clinic to experience for themselves the magic of 'The Bloom' facial. As well as glowing reviews, we pushed for other profile-raising editorial, including product placement, expert comment, profile pieces on Cherry, and competitions. PR Superstar also carried out a celebrity endorsement campaign, arranging for many A-List actresses of stage and screen, including a former Miss Moneypenny from the James Bond movies, and well-known faces from TV, to come along to Cherry's clinic.

Coverage achieved so far:
The Times, The Sunday Times' Style magazine, The Daily Mail, The Mail on Sunday's YOU magazine, The Sunday Telegraph's Stella magazine, The News of The World, Country & Town House, Good Housekeeping, Elle Decoration, Harper's Bazaar, Cosmopolitan, Marie Claire, InStyle, Elle, Vogue, Prima, Country Living, Zest, Natural Health, Essentials, The London Evening Standard, Surrey Life, Your Surrey Wedding, The London Magazine, West London Living, The Green, The Richmond Magazine, The Richmond and Twickenham Times.

www.cherrywoodsclinic.com

Testimonial:
"Working with Jill from PR Superstar was one of the best business decisions I have made! I had very clear ambitions and goals about where I wanted my business to go and quite simply, and very quickly, Jill Kent has taken me there. Jill is always determined and relentless in her efforts to get results and never seems defeated even if faced with challenging demands from me. I always felt confident that she was using my budget wisely and trust is so important in a business relationship. I cannot recommend PR Superstar enough! Thanks Jill!"
Cherry Woods, Director, Cherry Woods Skin Clinic