Open any lifestyle magazine, or Sunday supplement and you’ll find a story about a chef and their new restaurant. Or coverage on the latest uber-trendy hot spot for food lovers and the rich and famous.
How do they do it? Why do some restaurants become a roaring success, even in a tough economic climate? Whilst others – which also have a great menu and good service – struggle to survive and eventually close? The restaurant business is booming and each week there seems to be a new kid on the block. How can you be sure it’s your restaurant that customers flock to? And not the one down the road?
Publicity. Publicity. And more good publicity. A targeted and well-run restaurant PR campaign is one of the most effective ways to make sure your restaurant stands out.
There’s fierce competition when it comes to getting a restaurant review in a monthly or even weekly publication. But with many years experience in restaurant PR, I know what works. I also have an expansive list of media contacts within the hospitality industry too, including food writers, lifestyle editors, restaurant reviewers, travel journalists, trend influencers, and TV and radio broadcasters. And I also engage with high-profile food bloggers and online writers to create a buzz and drive footfall.
So whether you’re launching a new restaurant concept, or you want to raise the profile of an existing venue, I work hard to create compelling stories that showcase your brand and give an insight into the personalities involved. It’s why my clients regularly feature in The Sunday Times, The Independent, Observer Food Monthly, Metro, The London Evening Standard and Time Out, and trade publications like Restaurant, and The Caterer. Not to mention ITV1 This Morning and Channel 4 Sunday Brunch.
Call me now on 020 8274 0807 to find out how restaurant PR can help you or your restaurant business.