PR Superstar success stories

Increased awareness. Boosted sales. Raised profiles. Enhanced credibility. Increased profits. Just some of the results of my successful PR campaigns. All my clients are long-term.

Diamond Manufacturers

This multi-channel PR campaign for diamond entrepreneur Vashi Dominguez focused on his expert status and personal story. The campaign achieved coverage from Tatler to The Times, BBC to ITV, and CNN to Sky News. Read more

Pied a Terre and L’Autre Pied

David Moore, the owner of London’s Michelin-starred Pied à Terre and L’Autre Pied, is a celebrated restaurateur and TV personality on the likes of Masterchef. This PR campaign focused on his colourful 30-year career and ensured coverage in The Times, The Sunday Times, The FT, and ITV. When I launched his pop-up restaurant – AA Gill came to review it. Read more

Invasion

After being told by ‘TV Dragon’ Duncan Bannatyne that he’d never be able to compete with one of America’s best known brands, Lee McAteer set out to prove him wrong. The young entrepreneur’s mix of summer camp, gap year and tour companies aimed at UK Millennials is set to turn over £4M in 2017. Editors working on The FT to The Times to the BBC wanted interviews after I was brought on board as his personal PR. Read more

Wolfpack Lager

Rugby heroes Alistair Hargreaves and Chris Wyles were discussing what life would hold after their playing days at European champions Saracens had expired. In a light-bulb moment, Hargreaves said “Why don’t we make our own beer?” I was brought in to PR their beloved brew to help raise awareness and drive sales. Media highlights included photo features in The Daily Telegraph, The Times, The Sun and The Mail on Sunday. Read more

The Knowledge Academy

Entrepreneurs Dilshad and Barinder Hothi run the biggest training company in the world. I was briefed to increase brand awareness and drive enquiries and sales. This integrated PR campaign achieved coverage in The FT, The Sunday Times and The Mail on Sunday, as well as on BBC TV and Radio. They call PR Superstar “world-class.” Read more

Dynamic Running Therapy

William Pullen, the celebrity psychotherapist, asked me to publicise Dynamic Running Therapy, which combines running with traditional talk therapy. After inviting journalists for a session, I achieved coverage in The Times, The Daily Telegraph, Vogue, GQ, The London Evening Standard and Metro – to name a few. Read more

Laura Ashley Hotels

I was hired by the Laura Ashley team to launch their hotels to the UK and international mass media in order to generate a buzz around the new venture. I secured coverage in every UK national newspaper from The Sun to The FT, as well as The New York Times and The South China Morning Post. Read more

Balsam Hill

Balsam Hill, makers of luxury Christmas trees hired me to launch the brand in the UK and drive sales in the run-up to Christmas. As a result of this integrated PR campaign, Balsam Hill featured in every major interiors magazine, plus Britain’s biggest-selling women’s magazine, as well on ITV1 The X Factor and ITV1 The Jonathan Ross Show. Read more

Ristorante Frescobaldi

Ristorante Frescobaldi is the first UK restaurant by Italy’s oldest and most respected wine dynasty, the famed Frescobaldi family of Tuscany, who have been making wine since 1308. The campaign targeted top-tier luxury lifestyle, travel, business, food and wine media and achieved coverage in GQ, Esquire, Marie Claire and Harper’s Bazaar. Read more

Clockjack

A former Managing Director at Terra Firma, the private equity group, teamed up with the former Chief Operating Officer of Centre Parcs Europe to launch Clockjack, an ethically-reared, free-range rotisserie chicken start-up. Our PR caught the eye of the city and business press including the likes of BBC News, Sky News, and Bloomberg TV. Read more

CRCC Asia

This global recruitment company hired me to grow awareness of their services in the UK and US. I focused on the growth of internships in China and the young British Mandarin-speaking owners, and achieved coverage in The FT, The New York Times, The Wall Street Journal and Bloomberg TV. Read more

Pinnacle Therapy

Pinnacle Therapy founder and A-list psychologist Richard Reid asked me launch his ‘Charisma Masterclass’ to the media. I achieved sizeable features including The Times, who asked for an exclusive, and BBC Breakfast TV who came out to film at one of his classes. Read more

Evolution of Man

I first worked with fitness guru Tim Walker and his business, Evolution of Man, in early 2013 to PR his no-nonsense training programme, Warrior Workout. In 2016, Walker opened his own gym in the City of London and ahead of the ambitious expansion, he wanted to create a buzz around the fitness programme and ultimately, drive bookings. Read more

77 Diamonds

Tobias Kormind, founder and CEO of Europe’s largest online diamond jeweller, 77 Diamonds, approached PR Superstar after becoming a fan of the PR I had been doing for a rival. The Mayfair-based etailer has brought diamonds to the masses by selling bespoke engagement rings, wedding rings, and jewellery for the best prices in Britain – at up to 71% less than the High Street. Read more

Restaurant Property

Coming soon…

The Bright Group

Coming soon…

Rodial, and Nip + Fab

Skincare entrepreneur Maria Hatzistefanis chose me to handle her personal PR and the PR for her two successful brands. The multi-pronged PR plan showcased Hatzistefanis as a rising star in the female entrepreneur world and saw features in The FT, The Sunday Times, Vanity Fair, and Vogue. Read more

The Salt Cave

I was hired by The Salt Cave’s owners to launch their natural health centre to the press and publicise this healthy alternative to pharmaceutical drugs. Their story featured in every national newspaper from The Sun, which ran a double page spread, to The Sunday Times, every major national magazine, and on the BBC, ITV and CNN. Read more

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